Thursday, April 27, 2006

The Internet's Growing Role in Life's Major Moments; Internet penetration has now reached 73% for all American adults

The Pew Internet & American Life Project has recently released two new
reports:

The Internet's Growing Role in Life's Major Moments - April 19, 2006 The internet has become increasingly important to users in their everyday lives. It is also the case that for many of online Americans, the internet has become a crucial source of information at major moments and milestones in their lives. Our surveys show that 45% of internet users, or about 60 million Americans, say that the internet helped them make big decisions or negotiate their way through major episodes in their lives in the previous two years. Read the full report: http://www.pewinternet.org/pdfs/PIP_Major%20Moments_2006.pdf

Data Memo: Internet Penetration and Impact - April 26, 2006

Over time, internet users have become more likely to note big improvements in their ability to shop and the way they pursue their hobbies and interests. A majority of internet users also consistently report that the internet helps them to do their job and improves the way the get information about health care.

While the share of internet users who report positive impacts has grown, the sheer size of the internet population also continues to increase. Surveys fielded in 2006 show that internet penetration among adults in the U.S. has hit an all-time high. While the percentage of Americans who say they use the internet has continued to fluctuate slightly, our latest survey, fielded February 15 - April 6, 2006 shows that fully 73% of respondents (about 147 million adults) are internet users, up from 66% (about 133 million adults) in our January 2005 survey. And the share of Americans who have broadband connections at home has now reached 42% (about 84 million), up from 29% (about 59 million) in January 2005.

Read the full memo: http://www.pewinternet.org/pdfs/PIP_Internet_Impact.pdf

The Pew Internet & American Life Project is a non-profit initiative of the Pew Research Center, funded by The Pew Charitable Trusts to explore the impact of the internet on children, families, communities, health care, schools, the work place, and civic/political life. The Project is non-partisan and does not advocate for any policy outcomes. For more information, please visit our website: http://www.pewinternet.org/

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