Mobile Search Is Moving On Up

Find it on your phone...

Everyone knows how search advertising is driving the growth of online advertising. Now mobile search may be positioned to do the same for wireless ad revenues.

According to new figures from JumpTap, a provider of mobile search technology, mobile carriers saw revenue increases of 8% last month on mobile search. Click-through rates on mobile searches of 36% and a 4% increase in unique users are fueling revenue growth, with the average revenue per search increasing to $2.73.

Tracking the recent trends in mobile search metrics, following searches for individual music artists, with searches for Eminen leading the list, JumpTap found that the most queries were concentrated in the ringtone and adult content categories.

Top 100 Mobile Search Terms in the U.S. (April 2006)

58% Artists

12% Adult

8% Games

5% Sports

5% Television

7% Misc.

The query categories that showed the fastest growth were TV programs, theme songs, weather and temperature and sports.

Source: eMarketer.com