Monday, November 30, 2009

Email, PR, Social Media Key Trends in 2010

According to a study by email marketing provider Vertical Response, U.S. small businesses say they plan to bolster their use of social media and email marketing in 2010.

"The survey of 831 respondents at businesses with fewer than 500 employees found that 74% plan increase in email marketing and 68% will increase their use of social media marketing."

Savvy companies have recognized the potential these cost-effective channels have in delivering value to their customers and prospects. Even more, they are great jumping-off points for companies looking to implement engagement strategies and establish ongoing dialogue with their constituents.

Additionally, public relations was identified as a top tool for businesses to use in 2010. Not very surprising as PR offers companies relatively cost-friendly avenues to build their brand, establish relationships with the media and engage in relevant industry conversations.

To read the full article and see the results, visit

Monday, November 02, 2009

Small Business Not Into Social Networks For Leads

According to a new Citibank / GfK Roper survey of 500 small business executives across the United States, 76% have not found social networking sites such as Facebook, Twitter and LinkedIn to be helpful in generating business leads or for expanding their business during the last year, while 86% say they have not used social networking sites to get business advice or information.

The survey found that general search engine sites such as Google and Yahoo! trump small business-focused sites and the as destinations for small business owners to seek business advice or information. 61% of respondents say they rely on these search engine sites.

Maria Veltre, Executive Vice President of Citi's Small Business Segment, concludes "... small business owners are still feeling their way into social media... many... may not have the manpower or the time required take advantage of them."

Additional responses found that 42% of small business owners and managers reported that in the past year they have made greater use of their company's website to generate business leads and sales. Among companies with 20 to 99 employees the percentage rises, with 57% saying they have made greater use of their website. 28% of survey respondents are also using email marketing and 25% are using online advertising to generate business leads and sales.

More information from Citibank may be found here.

Source: Center for Media Research Monday, November 02, 2009 Research Brief