Wednesday, May 31, 2006

Pew: 35 Percent of Web Users Generate Online Content

Source: http://www.marketingvox.com

There is a significant statistical association between creating online content and having a broadband connection at home, according to the Pew Internet & American Life Project's "Home Broadband Adoption 2006" report, according to ClickZ. Some 48 million American adults - 35 percent of U.S. internet users - have posted some sort of user-generated content online. Some 73 percent of them, or 31 million, have a broadband connection at home.

John Horrigan, associate director of research at Pew Internet & American Life Project, is quoted as saying the study "shows that people are pretty interested in using the technology to put something of themselves on the internet, not just pull down information from the internet."

"Online content comes more often from younger people, but we do find that older people are sharing photos and videos," said Horrigan. "It's disseminated fairly evenly throughout the broadband population at this point."

According to the report: "Today, with 42 percent of Americans with having home high-speed, user-generated content is much less the realm of only a certain class of home broadband users. Online men are still more likely to post content online than women - by a 37 percent to 32 percent margin for all internet users and a narrower 43 percent to 39 percent gap for broadband users. When focusing on sharing a personal creation online (e.g., artwork, photos, stories, or videos), 34 percent of men have done this versus 29 percent of women."

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