Tuesday, June 20, 2006

Mobile TV Subscribers Grow to More Than Two Million in the U.S.

Source: http://www.mediapost.com/research/index.cfm

Mobile TV Creating New Demographic Appeal

Telephia, a measurement information provider to the mobile industry, announced research that shows that more than two million, or 1.4 percent, of the U.S. wireless user base subscribed to a mobile video plan during the first quarter of 2006. The average U.S. mobile TV subscriber spends $40 a month more on wireless services than non-TV subscribers.

Sid Gorham, President and CEO, Telephia, notes that "Mobile TV represents a huge revenue opportunity for companies in all parts of the communications and entertainment value chain."
Telephia research shows that the Hispanic and Black/African-American demographic groups made up 23 and 19 percent of the mobile TV subscriber base in the U.S. during Q1 2006, respectively. This is approximately double the share these groups represent of the broader mobile user population.

"The early popularity of mobile TV with these groups continues the demographic trend we see in the adoption of all advanced mobile data services" said Gorham. "Mobile TV will allow marketers to reach this audience with a wide range of innovative advertising and commerce approaches."

Demographics of Mobile TV Subscribers, Wireless and Non-Subscribers (U.S.)

White
47% Mobile TV Subscribers
72% Wireless Subscribers
76% Non-Subscribers

Hispanic
23% Mobile TV Subscribers
10% Wireless Subscribers
8% Non-Subscribers

Black/African-American
19%Mobile TV Subscribers
11% Wireless Subscribers
8% Non-Subscribers

Asian or Pacific Islander
7%Mobile TV Subscribers
2% Wireless Subscribers
2% Non-Subscribers

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